Made in Canberra, ACT, on Ngunnawal Country, Shakewell Hot Sauce is the latest creation by Aidan Kidson. With a strong idea of how the brand should look, Aidan and I worked together to create logos, labels and social media content. The brand identity is whimsical and playful, as seen in the illustration style and typographic choices. The words “hot sauce” are intentionally written upside down to ensure the consumer “shakes well”. 

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