Casey's Brewery is located in Penrith, Sydney and have previously offered three signature craft beers. They have recently released new specialty beers which required brand new label design. They had an established brand identity but wanted to appear marketable towards a younger demographic in urban Sydney areas. The re-brand remained true to the Casey's traditional aesthetic with a use of timeless typefaces and decorative design elements, but tapped into the current craft beer market with whimsical illustration and a modern colour pallet. 

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