Supporting Women in Marginal Seats

︎brand design
︎website design

Supporting Women In Marginal Seats, or SWIMS, was a campaign started by two Australian women with a mission to change the government by electing more women into a Labor parliament. The branding for SWIMS is bold and punchy to evoke a sense of urgency in the lead up to the federal election. We created a brand system that was rolled out across print and digital as well as fundraising merchandise.