︎campaign brand refresh

HalfCut is a not-for-profit organisation who are committed to saving the Daintree Rainforest. They wanted to create a new look and feel for the 2021 campaign. Using bright RGB colours to gain attention, we contrasted black and white studio photography with bright natural hues of the rainforest. Tree rings were an integral asset to the campaign which worked as a visual disruptor - much like the campaign itself. This was then rolled out across and multi-channel digital campaign including eDM, website, social media and fundraising dashboards.
Produced under creative direction at Donor Republic