Casey’s Brewery︎art direction
Casey's Brewery is located in Penrith, Sydney and have previously offered three signature craft beers. They released new specialty beers which required brand new label design. They had an established brand identity but wanted to appear marketable towards a younger demographic in urban Sydney areas. The re-brand remained true to the Casey's traditional aesthetic, but to stand out in the current craft beer market, we used collage coupled with 2D illustration, a modern colour palette and custom typography.